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FloridaGuide.com Launches Redesigned Site: Florida Real Estate Site Eases Home Search for Consumers
ATLANTA (BusinessWire EON) September 26, 2007 -- "Our goal with FloridaGuide.com's redesign was to enhance the overall user experience for Florida home buyers and create more points of entry," said Jonathan Ford, vice president, NewHomeGuide.com. "Ultimately, these changes will drive more leads to our advertising customers and expand our organic reach."
Updates to the Web site include:
User Enhancements
-- Added school information to listings
-- Widened site layout and restructured listing layout to emphasize calls to action
-- Made it easier for users to search and modify search results
-- Added Google Map powered search
-- Converted the underlying code to XHMTL and CSS, reducing page size and improving download time
-- Improved color pallet
-- Implemented concepts of Persuasive Architecture to funnel different personas into the main areas
Client Enhancements
-- Added floor plan listings to provide advertisers more exposure
-- Included listing enhancements throughout entire site
-- Integrated builder and community logos to listings to increase brand awareness
New homes for sale may be found at FloridaGuide.com in the following areas:
-- Boca Raton
-- Broward
-- Central Florida
-- Clearwater
-- Florida Panhandle
-- Fort Myers
-- Ft. Lauderdale
-- Jacksonville
-- Melbourne
-- Miami
-- Miami Dade / Monroe
-- Naples
-- Orlando
-- Palm Beach
-- St. Pete
-- Tallahassee
-- Tampa
About FloridaGuide.com
Launched in 1994, FloridaGuide.com is part of the Consumer Source Inc. network of sites. FloridaGuide.com provides people shopping for homes in Florida with key real estate information, including available new home communities and listings within established neighborhoods. Consumers may search among homes for sale in Florida by Lifestyle, Home Types and Resale Homes. For more information visit www.floridaguide.com.
About Consumer Source Inc.
Consumer Source, a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM), is an integrated media business that provides free print and online consumer guides for the apartment, auto and home industries. Consumer Source publishes and distributes more than 39 million guides and magazines -- such as Apartment Guide(R), Auto Guide and New Home Guide -- to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The company also owns and operates numerous leading Web sites, including Rentals.com, a comprehensive Real Estate rental site that provides single-unit and vacation rental information. For more information visit www.primedia.com.
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Purchase Price: $160,000
Repairs: $2,500If you analyze the numbers, you see that the equity available in this deal is $87,500 (Property Value minus Purchase Price minus Repairs).So here's a hypothetical question for you: Assuming that the information above is accurate, and the property is located in an area that you view as acceptable and/or favorable, then:If I offered to give you this deal in exchange for $10,000 in cash, would you do it?Remember - this is hypothetical.
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