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Orange Label Art + Advertising Institutes Scholarship for California State University, Fullerton Marketing Students: The Annual Paul Barth / Ora
NEWPORT BEACH, Calif. (BusinessWire EON) May 31, 2007 --
Current Orange Label Art + Advertising principals and founder Paul Barth will make the final selection from each year's candidates of junior and senior level marketing majors. Each scholarship candidate must have a 3.5 GPA or greater and submit a creative one-page summary of their merits in order to be considered. A personal interview may also be required.
"Paul has an amazing ability to capture the essence of a client's brand and bring it to life with a creative strategy that produces a long-term ROI for clients. Paul's energy and commitment to great creative created a space for our team to grow and learn. We would like to offer this same opportunity to excelling Marketing students at CSUF," said Vice President and Co-Owner, Rochelle Reiter.
Orange Label Art + Advertising helped to found the CSUF Marketing Honors Networking Program and continues to actively participate as a Founding Sponsor each semester. Co-Owners Ian Crockett, Wes Phillips and Rochelle Reiter each graduated from Cal State, Fullerton and return frequently to participate in the university's Professor for a Day program. In addition to the owners, half of the Orange Label Art + Advertising staff are Cal State, Fullerton alumni. In 2006, President Ian Crockett joined the Cal State, Fullerton faculty as a professor of Advertising in the Communications department.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth, is one of Orange County's longest-standing privately held advertising agencies. Founded in 1972, the advertising agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging marketing and advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its 'Orange Exploration' approach to fact-finding, powerful 'View from the Field' research technique, and 'The Juice' different-and-better client branding method. Orange Label Art + Advertising specializes in a variety of branding and direct response media vehicles including print, radio, TV, direct mail, new media, online and outdoor advertising. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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