California Chamber of Commerce Announces New Brand Identity

Sacramento, CA (PRWeb) February 8, 2007 -- The California Chamber of Commerce is proud to announce the launch of its new brand identity, CalChamber, with the public unveiling of the organization's new logo on its website, www.calchamber.com.

CalChamber President and CEO Allan Zaremberg announced that the California Chamber of Commerce, the largest broad-based business advocate to government in the state, has adopted CalChamber as an organization name and is projecting an entirely new brand identity. CalChamber has developed a modernized identity that combines its 100-plus year advocacy success record with its extensive suite of compliance offerings to reflect an image of effectiveness and professional excellence.

"We at CalChamber are very excited about our new brand identity," said Zaremberg. "The new logo reflects our mission of helping California business do business. Combined with the modernized reference to our name, it highlights the way we serve our member businesses: as an effective advocate for policies to keep them competitive and as a reliable source of offerings to keep them in compliance with California's complex laws and regulations."

The new brand identity encompasses and connects CalChamber's two main avenues for helping California businesses: advocacy and compliance products for any company that does business in California. Moreover, this fresh and revitalized brand identity distinguishes CalChamber as a pro-active champion that unifies and empowers California businesses to confront common legislative and compliance issues critical to their success.

"With CalChamber keeping companies up to speed on state laws and best practices for compliance, employers can stay focused on running their businesses, saving time and money," added Zaremberg.

The two arcs of the CalChamber logo come together, representing the California sun over the Pacific Ocean. The joining of the two arcs conveys the organization's attributes: connecting, partnership, forward-thinking and supporting California business.

Implementation of the new CalChamber brand identity already has begun and will continue over several weeks with additional changes to CalChamber.com, as well as the organization's compliance product sales site CalBizCentral.com and its employment practices advice site HRCalifornia.com.

CalChamber was advised on its brand identity by one of the world's leading strategic brand and design consultancies, Landor Associates, which also has advised such recognized business leaders as Procter & Gamble, FedEx and Microsoft.

CalChamber's membership represents one-quarter of the private sector jobs in California and includes firms of all sizes and companies from every industry within the state. Leveraging the organization's front-line knowledge of laws and regulations, CalChamber provides products and services to help businesses comply with both federal and state law. CalChamber, a not-for-profit organization with roots dating to 1890, promotes international trade and investment in order to stimulate California's economy and create jobs.

The California Chamber of Commerce (CalChamber) is the largest broad-based business advocate to government in California. Membership represents one-quarter of the private sector jobs in California and includes firms of all sizes and companies from every industry within the state. Leveraging our front-line knowledge of California laws and regulations, we provide products and services to help businesses comply with both federal and state law. CalChamber, a not-for-profit organization with roots dating to 1890, promotes international trade and investment in order to stimulate California's economy and create jobs. Please visit our website at www.calchamber.com.

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