Island Hammocks in the Florida Keys Attracts Customers and Boosts Sales with Outback Chair's Remarkably Relaxing Hanging Furniture

San Diego, Calif. and Miami, Fla. (PRWeb) February 13, 2007 -- Island Hammocks (www.islandhammocks.net) is located in Tavernier, Fla. at mile marker 89.2 on Plantation Key in the beautiful Florida Keys. Paige Remington, who started the store with her sister in 1997, has found that hanging chairs from Outback Chair Company have proven to be popular with her customers, and she is especially excited about offering the new Double Lounger from Outback Chair.

Remington does extensive research to find the very best product lines so that Island Hammocks can offer a wide selection of styles, functionality and prices. "For my customers, I love to find distinctive products with unique styling and comfortable feeling - items they just will not find at a big-box store," she said. "That's why I sell hanging chairs from Outback Chair Company."

She began selling hanging chairs from Outback Chair in 2001. In addition to the Air Chair (Outback Chair Company's original product), Island Hammocks offers the Outback Lounger, which is a very strong seller. "There is nothing out there comparable to the Outback Lounger. The wide, curved wooden arms make these hanging chairs truly different and exceptionally comfortable," said Remington. "People come into our store intending to buy a hammock, but if they try an Outback Lounger, they'll most often leave with one or two of them."

Hanging chairs offer a different experience than hammocks. They are an ingenious combination of upright seating with the airy, floating feeling of softly swaying in a hammock. Since you sit up in a hanging chair, many people find them to be more comfortable for lounging, reading, chatting with family and friends and enjoying their favorite summertime beverages. Moreover, hanging chairs take up less room. With hanging chairs, consumers can enjoy relaxing in a hammock-like product, even if they do not have the space for a hammock on their patio, terrace, deck or screened-in porch. And hanging chairs can be enjoyed indoors, too, in family rooms or home entertainment areas.

Island Hammocks services local decorators and landscape designers who are seeking hanging furniture applications for their clients. But tourists, fishermen and vacationers, are the mainstay of the store's customer base. "It may sound clichéd, but while the guys go fishing, the gals go shopping," said Remington.

Remington enjoys engaging customers in the hanging chair experience. "We invite them to try a hanging chair right away," explained Remington. "In contrast to the clerks in a huge home center or big discount store, we are knowledgeable about our products and can answer questions and offer suggestions on where our customers might enjoy a hanging chair in their outdoor living areas. Once they experience the ultimate in relaxation - what Outback Chair calls the 'attitude of latitude' - most often, they want to take one home."

Island Hammocks enjoys repeat business from customers who stop by the store once or even twice during their annual visits to the Keys. Thus, Remington is committed to keeping product presentation fresh and inviting. She and her staff regularly rotate and change the products on display in the store's upstairs showroom and trademark outdoor fitting room.

That is why Remington is now selling the new Outback Double Lounger. "Many of my customers have asked for hanging chairs with room for two," she said. "If folks are looking for a modern re-interpretation of the old-fashioned porch swing, the Outback Double Lounger is just the thing." The Double Lounger's seat is 45 inches wide, 18 inches wider than the standard Lounger seat. And just like the single Lounger, it is constructed with a UV-treated, 600x600 denier polyester fabric that is durable and easy to clean. Color choices include navy blue, green, burgundy, sand and camouflage. Two fabric options are available: smooth or basket weave. The Double Lounger features 1.5-inch thick closed cell foam seat cushioning and wide, curved arms fashioned in varnished hardwood. And it even comes complete with two cup holders for those thirst-quenching beverages.

Media Interviews:
Paige Remington, co-owner of Island Hammocks, is available for media interviews.

Store and Product Photos:
Island Hammocks store photos and photos of Outback Chair Company's hanging furniture products are available to members of the media upon request.

Upcoming Tradeshows for Outback Chair Company:
Outback Chair Company will exhibit its hanging furniture, including the Outback Lounger and Double Lounger, at the Florida Pool & Spa Show, February 22-24, 2007, Booth 233, Orange County Convention Center, Orlando, Fla.; Western Pool & Spa Show, March 1-3, 2007, Booth 1011, Long Beach Convention Center, Long Beach, Calif.; Hearth, Patio & Barbeque (HPBA) Expo, March 15-17, 2007, Booth 567, Reno-Sparks Convention Center, Reno, Nev.; and the National Hardware Show and Lawn & Garden World, May 8-10, Booth W1765, Orange County Convention Center, Orlando, Fla.

About Outback Chair Company, Inc.:
When selecting casual furniture, discerning consumers seek exceptional value: imaginatively designed, well-made furniture that provides genuine comfort at a sensible price. For these consumers, and the retailers who serve them, Outback Chair Company manufactures and distributes the most complete line of remarkably relaxing hanging furniture. Suspended from the ceiling of a porch or swaying gently from a frame out back on a patio, by the pool or in the garden, Outback's hanging furniture - including chairs, loungers, recliners and hammocks - offers lofty comfort that raises relaxation to serene heights. Founded in 1997, Outback Chair Company (www.outbackchair.com) is headquartered in San Diego, Calif.

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